Art Direction

Enhance the narrative

Hero image example

The use of dynamic imagery where people are doing something is more likely to spark curiosity, the use of real people is emotive and speaks to a reader

Body imagery example

Illustrating the copy with images that are relevant to the topic enhances the flow of the piece and helps increase reader engagement.

Consider the three C’s…

DO use imagery of people that feels natural

DO use full bleed imagery that takes into account the crop margin

DO favour imagery with warm and rich tones

DO favour photography over digital renderings

DO use images with interesting composition

DON’T use dark/busy imagery or illustrations

DON’T use abstract or ambiguous imagery

DON’T use collaged, tiled or mosaic images

DON’T use images with a plain background

DON’T use images that contain text