DEI Guidelines for Partner Content

Diversity should be represented in our outputs without looking disingenuous or forced. The below guidelines should be taken into consideration when providing content assets and imagery.

We should:

• Ensure that there is an equal number of male/female quotes within an article / participants in video

• Ensure diversity within image selection

• Ensure that storylines / scripts do not perpetuate or conform to a particular narrative according to cultural or gender stereotypes

• Ensure that individuals quoted or interviewed within articles / videos aren’t conforming to a particular narrative according to cultural or gender stereotypes

• Ensure that in any content or promotion, protected classes are not purposefully or subconsciously underrepresented

And we must be conscious to avoid:

• Reinforcing stereotypes and cultural assumptions

• Overcorrection. For example, not having all female or all ethnic minority images/campaigns unless a requirement