Third party tracking

What tracking can clients add to the pages?

• We do allow click tags or trackable links to be applied to the pages.

• We do not allow impression tags/pixels on the pages.

What tracking can clients add to the marketing?

• We do allow impression trackers to be added to the display marketing units. Advertisers are permitted to provide one tag which will be used across all ad sizes and audiences.

• We do not allow impression trackers to be added to the native marketing units. Our native ad units are built bespoke to FT.com and not as a standard Google ad unit, as such we do not have the functionality to apply third party tracking.

• We do not allow click tags adding to the creative. The reason for this is to minimise the chance of errors with the creatives.