Social

Clients are required to provide their official social media handles (ie. Facebook, Twitter & Instagram) for tagging and content association purposes

When an official account handle is not available for brand tagging (ie: LinkedIn, Dianomi). The client name will be highlighted within the main post copy for example:

“Partner Content by [Client Name]”

All social posts will be promoted via the relevant FT Partner Content social profiles which include clear Partner Content labelling.

Copy guidelines

  • should be between 65-70 characters and should communicate an idea or highlight the key message(s) for each article. They can include questions, quotations, statements and calls to action. 

    Please provide 3 headlines for each article. The headlines will guide the creation of copy for social media posts by the FT’s Content Marketing team. 

  • Provide at least three copy options. Each option should be around 100 characters (including spaces).

    Examples

    • Growing oil demand is turning Asia into a global price-maker

    • How is increased consumption in Asian economies affecting the oil market?

    • Will machines run the world? Steve Wozniak gives his thoughts

    Please note the final copy written by the FT, remains at their discretion and will include brand tagging.

  • Facebook | 1200x628 px
    Twitter | 1200x628 px; Under 5MB
    LinkedIn | 1200x628 px
    YouTube | 1280 x 720 px (minimum width of 640 px); Under 2 MB

    Please note that final copy and image selection remains at the FT discretion and will include brand tagging as per the brand guidelines

  • Please provide both clean and subbed MP4s that are up to a duration of 15 seconds in the following aspect ratios:

    Vertical (4:5) 1536 x 1920 pixels
    Vertical (9:16) 1080 x 1920 pixels
    Landscape (16:9) 1920 x 1080 pixels
    Square (1:1) 1920 x 1920 pixels