CTA and tracking

Call to action

Clients should provide one URL to be used within the CTA section at the bottom of the page.

For example:

Find out more about Lorem ipsum dolor

Text above the button should be a maximum of 100 characters (including spaces)
Text within the button should be a maximum of 25 characters (including spaces)

  • Clients should provide the landing page and any in copy URLs in the initial brief, any tracking links should also be provided with clear instructions for implementation.

    Any links to a sponsor site must end with the query string “?sp=true”.
    For example “https://www.client.com/?sp=true”

    Links for any downloadable assets must be hosted on the client’s company website.