Hero image example
The use of dynamic imagery in which people are doing something is more likely to spark curiosity. Use of real people is emotive and engages readers.
Body imagery example
Illustrating the copy with images that are relevant to the topic enhances the flow of the piece and helps increase reader engagement.
DO use imagery of people that feels natural
DO use full bleed imagery that takes into account the crop margin
DO favour photography over digital renderings
DO use images with interesting composition
DO favour imagery with warm and rich tones
DON’T use dark/busy imagery or illustrations
DON’T use images with a plain background
DON’T use abstract or ambiguous imagery
DON’T use images that contain text
DON’T use collaged, tiled or mosaic images
