Video & audio

Client-supplied videos should be provided as a YouTube URL whenever possible.*
Videos produced by the FT will be uploaded to the FT Partner Content YouTube channel and listed as public.

All video footage must be free of logos.

If a YouTube link cannot be supplied, clients may provide a video file (.MP4). Our team will upload it to the FT Partner Content channel as “Unlisted”.

Client-created videos must:

• Be no longer than 1 minute 30 seconds
• Contain no logos or branding
• Follow our overall tone and style guidelines
• Support and complement the surrounding narrative

The FT reserves the right to request changes or decline publication if the content provided does not meet these guidelines.

Assets required for YouTube upload

Please provide the following:

• A clean, full-length video (no subtitles)
• A video title and description
• A thumbnail image
• A list of tags/keywords
• A subtitles file (Word document or plain text file (.txt))

Please note that we are unable to provide video analytics for client-supplied videos that we upload to the Partner Content YouTube.

Audio

Audio content (.MP3/.MP4) should be uploaded to an audio streaming platform (ie: Soundcloud). We recommend that you upload the highest quality audio possible.

• Minimum audio bitrate for lossy formats: 64 kbps
• Minimum audible duration: 33 seconds (excluding silence and background noise)
• Maximum duration: 30 minutes
• Transcript to be provided along with the audio file if available
• Timestamps can also be used and added to the description