B2B print specifications

Labelling

The Partner Content label is always featured on the top left corner. No advertiser logos are allowed.

Character count

Headline
Up to 45 characters. Shorter words work better as they’re easier to distribute over multiple lines.

Body copy
Ideally 230 characters or fewer.

Call to action
Up to 45 characters. Preferred formats: short CTAs such as “Watch more”, “Read more”, “Find out more”, etc.

Imagery

Colour mode : CMYK, 300dpi
Size : Minimum 345x560mm for full page
Minimum 170x280mm for quarter page
Orientation : Portrait or square

Please provide clean images
Avoid busy imagery, allow for copy space
Please ensure there is enough contrast with the background

Formats

The most commonly requested formats are quarter and full page. Please refer to the newspaper's specs page for other options.