Client & disclaimer labelling

Client names

Client names should be no longer than 25 characters. Longer client names will be abbreviated.
Client names appear in the top left hand corner of each Partner Content article page in uppercase letters.
Please note that use of company logos is not permitted.

Partner Content disclaimers appear at the top of the page upon loading, and when the information icon is selected.

Wording and explainers are below:

Our partner content disclaimers appear at the top of the page upon loading and when the information icon is selected.

Wording and explainers are below:

When the FT has had any part to play in content creation (for example, via FT Studio, Longitude or another producer):

When content has been supplied by the client and we are amplifying it to the FT audience:

For content advertising a product involving a risk of loss:

If the client is our auditor:

Audio disclaimers/intros should follow this example:

“Hello and welcome to this audio article by , produced in partnership with the commercial department of the Financial Times”

“Supported by” is the approved wording for commercially supported independent journalism.