DEI guidelines for Partner Content

Diversity should be represented in our outputs without looking disingenuous or forced. The below guidelines should be taken into consideration when providing content assets and imagery.

We should:

• Ensure there is an equal balance of male/female quotes within an article; or participants in video
• Ensure diversity within image selection
• Ensure that storylines/scripts do not perpetuate or conform to a particular narrative according to cultural or gender stereotypes
• Ensure that individuals quoted or interviewed within articles/videos are not conforming to a particular narrative according to cultural or gender stereotypes
• Ensure that in any content or promotion, protected classes are not purposefully or subconsciously under-represented

And we should avoid:

• Reinforcing stereotypes and cultural assumptions
• Overcorrection. For example, having all-female or all-minority images/campaigns it is unless a requirement